Estimated Reading Time: 5 minutes
By Melanie Lockwood Herman
“The actual information that reaches the brain via our senses is not the rich and detailed stream of sights, sounds and sensations that we so often take for granted; in truth, the raw data our senses provide is more like a muddy trickle, and our brain does some quite incredible work to polish it up to give us our comprehensive and lavish world view.” – Dean Burnett, Idiot Brain: What Your Head is Really Up To
To prep for this month’s Affiliate Member webinar, “If I Only Had a Brain: Neuroscience and Risk Management,” I dove head first into two terrific resources: the book Idiot Brain, by neuroscientist Dean Burnett and a new article on “The Neuroscience of Enterprise Risk Management,” (Risk Watch, Autumn 2017, Conference Board of Canada) by my colleague Diana Del Bel Belluz, President of the Toronto-based consultancy, Risk Wise Inc.
Citing research by Bob Nease from his book, The Power of Fifty Bits, Diana discussed the brain’s distracted nature, explaining that our brains are distracted because only 50 out of the 10,000,000 bits the brain processes every second are devoted to conscious thought. Regardless of how clever you think you are, most of your brain activity is on autopilot. This means that we’re wired to be inattentive and distracted.
Burnett explains it this way: “The brain has to pick and choose what gets noticed. As such, the brain is able to direct perception and conscious processing to things of potential interest. This is attention, and how we use it plays a big role in what we observe of the world around us. Or, often more importantly, what we fail to observe.” Innate distraction and selective attention are likely culprits of misunderstood risks and unnoticed red flags that precede crisis events.
“The only thing that consoles us for our miseries is diversion. And yet it is the greatest of our miseries.” – from Pensées, by Blaise Pascal, mathematician, physicist, inventor and author
“When our physical energy slumps, so does the quality of our decisions.” – Michael Hyatt, former CEO, Thomas Nelson Publishers (now Harper Collins)
During the webinar, Diana offered several practical tips for beating decision fatigue on a risk team. For example, during risk workshops it’s common for teams to spend most of their time identifying and attempting to quantify risks. Prioritization draws the short straw, sometimes only a few rushed minutes in a brain-taxing session. Like any meeting where participants are asked to ponder difficult challenges, after an hour or two, participants understandably lack the mental energy needed to move forward. Attendees might be too fatigued to effectively evaluate which risks merit additional management attention and resources to bring them into alignment with the organization’s goals, objectives and capacity to manage obstacles and detours. With little to no time left to craft and prioritize risk management strategies, the talk of doing so is deferred to a later date, sometimes when the sense of urgency has lapsed, and the rich understanding of the risk has dissipated.
To counter decision fatigue in risk workshops:
For additional insights on how understanding brain science can help you evolve risk management practices in your nonprofit, check out another RISK eNews article, How Neuroscience and Risk Management Link to Fear and Memory, and order NRMC’s book, World-Class Risk Management for Nonprofits. If you decide to dive into the book, don’t forget to explore the four risk maturity models featured in Chapter 3, and start plotting your course for more effective, mission fortifying risk management!
Melanie Lockwood Herman is Executive Director of the Nonprofit Risk Management Center. She welcomes your thoughts about neuroscience and risk management, and hopes you’ll join NRMC’s Affiliate Membership program to enjoy the neuroscience webinar with guest speaker Diana Del Bel Belluz, President of Risk Wise Inc. and author of the advisory, Risk Management Made Simple. Contact Melanie at Melanie@nonprofitrisk.org or 703.777.3504.
“First let me congratulate you on a conference well done. I had a great time at the Nonprofit Employee Benefits Conference and walked away with some valuable tools and questions that we’ll need to be addressing in both the short and long term. Thanks to you and your staff for all you do to provide us with quality resources in support of our missions.”
“BBYO’s engagement of the Center to conduct a risk assessment was one of the most valuable processes undertaken over the past five years. Numerous programmatic and procedural changes were recommended and have since been implemented. Additionally, dozens (literally) of insurance coverage gaps were identified that would never have been without the work of the Center. This assessment led to a broker bidding process that resulted in BBYO’s selection of a new broker that we have been extremely satisfied with. I unconditionally recommend the Center for their consultative services.
“Melanie Herman has provided expert, insightful, timely and well resourced information to our Executive Team and Board of Directors. Our corporation recently experienced massive growth through merger and the Board has been working to better integrate their expanded set of roles and responsibilities. Melanie presented at our Annual Board of Director’s Retreat and captured the interest of our Board members. As a result of her excellent presentation the Board has engaged in focused review which is having immediate effects on governance.”
“The Nonprofit Risk Management Center has been an outstanding partner for us. They are attentive to our needs, and work hard to successfully meet our requests for information. Being an Affiliate member gave us access to so many time- and money-saving resources that it easily paid for itself! Nonprofit Risk Management Center is truly a valued partner of The Community Foundation of Elkhart County and we are continuously able to optimize staff time with the support given by their team.”
“The board and staff of the Prince George’s Child Resource Center are extremely pleased with the results of the risk assessment conducted by the Nonprofit Risk Management Center. A thorough scan revealed that while we are a well run organization, we had risks that we never imagined. We are grateful to know that we have now minimized our organizational risks and we recommend the Center to other nonprofits.”
Great American Insurance Group’s Specialty Human Services is committed to protecting those who improve your communities. The Center team has committed to delivering dynamic risk management solutions tailored to nonprofit organizations. These organizations have many and varied risk issues, hence the need for specialized coverage and expert knowledge for their protection. We’ve had Melanie speak on several occasions to employees and our agents. She is always on point and delivers such great value. Thank you for the terrific partnership and allowing our nonprofits to focus on their mission!